Ask questions: Successful engagement is all about the conversation.Share industry news: What’s new and exciting in your space? What do people just have to know about? Tell us! Show us what’s going on behind the scenes: What are you working on? Snap some pics, write an update or upload a quick video.

If you want people to stick around, follow you, and eventually consider buying from you, you need to post regular, engaging updates. This also makes you easier to find through LinkedIn search. Google indexes the first 156 characters of your description, so make your LinkedIn company page SEO-friendly and easy to find by starting off with the important things. Keep your About section focused on the problems you solve and benefits you provide. Underneath, in your About section, you share more about your company and a link to your website. Your business name and logo appear near the top, along with a Follow button. A LinkedIn company page gives you a way to tell potential clients, partners, and employees a bit more about your business.Ī company page works similarly to your personal page. If you’re a marketer, business owner, or entrepreneur you need a company page. Hundreds of brandable video templates designed for a professional audience mean your videos will be on-point every time.

Pro tip: Use Biteable to make on-brand LinkedIn videos that look professional with surprisingly little effort. Try these video ideas for LinkedIn promotion: A video showcasing your amazing office culture = yes please. Vids of your office cat acting a fool = probably not. But the platform is more buttoned up than other social media sites, so keep this in mind when you create videos for promoting on LinkedIn. Your videos should still be engaging and fun to watch. That being said, they types of video you post on LinkedIn might look a little different. Video posts often do better than text-only posts, so video should be part of your strategy to promote your business on LinkedIn. Like all social media platforms, LinkedIn now values video highly in its algorithm.

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