Luis approaches his work like an investigator.Īsk the right questions, figure out the target audience, and always let the project dictate the style of the image. It was there that he learned many of the essentials, from using architectural images as references, to the psychology behind the images.Īll around, Hayes Davidson gave Luis the necessary education to get his skill set where it needed to be. He quickly discovered that they had one major thing in common - their time spent at Hayes Davidson.Īs soon as Luis moved over to London, he applied at the industry leader, and not long after, he was hired on as a freelancer.

When Luis decided to move from Venezuela to London, he started researching some of the most inspiring 3d artists at that time in London, including Alex York and Iain Becks. He calls it psychology, I call it the driving factor for his ability to create such good art. But he does recognize the emotion that architecture can inspire in people, and the way it can make them feel things based on the composition and lighting of the image, and such. Even though he considers himself more of an investigator of architecture than a participant of architecture, Luis says he doesn’t spend loads of time designing architecture.

Maxwell archicad